GLASGOW INTERNATIONAL SWIM MEET
I was appointed as the Head of Marketing on the board of the Glasgow International Swim Meet 2019 organising board, and was responsible for the overall marketing efforts for the event.
- Increased sponsorship revenue by 75% on previous year.
- Key role in bringing the event its first profitable year.
- Social media strategy achieved organic growth of 250% on previous year with zero ad-spend.
My appointment saw the implementation of strong foundations to be carried forward in future events, with several sustainability aspects introduced to allow for reduced costings in years to come.