Luss Estates is a family-owned rural company located around Loch Lomond. A diverse set of businesses reside within the Estate including Luss Filling Station, a Hotel, Holiday Park, Retail stores and Seafood Bar.
Within Luss Village, there are a range of leisure activities including hiking, loch cruises, water sports and more. Luss Estates has operated for hundreds of years. In 1990, the business realised that they needed to expand from traditional activities to create a more sustainable revenue stream, thus constructing a Golf Course.
This shift towards a new tourism-based category kick-started several initiatives to develop the business and attract visitors to increase spending within Luss.
This report conducted a Situational Analysis of Luss Estates and subsequently developed an Integrated Marketing Plan to develop future strategies aimed to drive an increase in tourist spending within Luss.